Sunday, December 29, 2019

Role and evolution of the hero in literature - 1472 Words

If Hero means sincere man, why may not everyone of us be a Hero? (Carlyle, qtd. in Hoyt s New Cyclopedia of Practical Quotations). This statement makes heroism seem simple, but is being sincere enough to make you a hero? In modern society, the answer is likely to be yes, but in literature, it can be controversial. A hero in literature is generally portrayed as a man of action rather than thought. He exceeds ordinary men in skill, strength, and courage and his usual occupations are war and dangerous adventures. Surrounded by noble peers, he is ruled by honor and pride and is ruthless towards his enemies. His responses are generally predictable and his inability to decline a challenge can sometimes get him into trouble. The†¦show more content†¦He is a strong, proud, honored hero. However, we also come in contact with this heroes direct counterpart whose actions appeal to our emotions, rather than our sense of adventure. This is the humble hero. Unlike the classic hero, he is not extremely strong, and not necessarily handsome. His beliefs are not expressed through some miraculous feats of strength, but rather through his ability to do the right thing. His actions often go unnoticed and are even sometimes criticized like in Harper Lees book, To Kill A Mockingbird. When Atticus Finch agrees to defend a black man in court the community looks upon him as a Niger lover. Even before he accepts the case, Atticus knows people will disapprove, but he is a honest man who stands up for what he believes in. His noble action is considered foolish and disgraceful and brings him no rewards whatsoever, but to Atticus, justice and the gratitude of a black family are more important than the opinion of people who prove to be white trash. Atticus shows a different kind of bravery. He is heroic enough to do the right thing. The third type of hero we encounter in literature is the clever hero who uses his mind instead of his muscles to outsmart his enemies. We encounter this type of hero in Howard Pyle s book, The Merry Adventures of Robin Hood. Robin Hood is portrayed as a fun loving character. He is not one to be considered a coward and is a very proud sort of fellow. He attacksShow MoreRelatedThe Lone Ranger : Unplanned Isolation And Heroism On Turner s Frontier1742 Words   |  7 PagesThe Lone Ranger: Unplanned Isolation and Heroism on Turner’s Frontier Turner’s frontier hypothesis glorifies the independent hero displaying fortitude in the face of arduous challenge. However, in Frontier Literature, the constant theme of unplanned isolation underlies protagonists’ development from frontier wanderer to true frontier hero, serving as a prerequisite for the protagonists’ display of fortitude along the frontier. In L’amour’s The Gift of Cochise, McCarthy’s All the Pretty Horses, andRead More Much Ado About Nothing Essay: Many Facets of Love Explored847 Words   |  4 Pagesand Hero, Borachio and Margaret, and Benedick and Beatrice, respectively, each represent one of the basic aspects of love. Shakespeare is careful to point out that not one path is better than another. The paths are merely different, and all end happily. Shakespeare also explores the different aspects of courtship, weddings, and the different facets of love.    The aspect of courtship in Much Ado About Nothing plays a crucial role in the development of the characters and in the evolution ofRead MoreRandle Patrick Mcmurphy, a Tragedy from the Beginning1655 Words   |  7 PagesAbhinav Brahmamdam Literature 236 5th Hour Mrs. Koen March 24, 2010 Randle Patrick McMurphy, a Tragedy from the Beginning Would you ever accept a leadership role to a group of beat down patients at a mental institution knowing the consequence would be death? Randle Patrick McMurphy does just that. McMurphy, a con man who seeks institutionalization, becomes a role model for the inmates at a hospital. These male patients are lifeless human beings who fear the institution and its ruler, Big Nurse RatchedRead MoreThe Vampire in Folklore vs the Vampire in Literature1139 Words   |  5 PagesThe vampire, from folklore to literature is described as a â€Å"dead person that awakens in the night to suck the blood out of the living†. (Bartlett, pg 1) The evolution of the vampire itself has seen drastic changes from the time of the vampire in folklore; where he was seen as a scapegoat, being the cause of the plagues and had to be killed to restore a healthy civilization to, Bram Stocker’s literary vampire; where the vampire had become the heroic figure and had to be blamed for all the victimsRead M oreThe Representation of Rapunzel on Womens Role1613 Words   |  7 Pagessmarter than women: men worked while women stayed at home; men were given control of the household and their wives, and men obtained education while women learned how to do household chores at home. Many of these inequalities were displayed in early literature, such as Andromeda and the Sea Monster and â€Å"Rapunzel†, where women, dubbed Damsels in Distress, either made unintelligent blunders or were captured by some evil or supreme force and put into a dire predicament. Since men were much more superiorRead MoreComparing and Contrasting Anglo-Saxon, Medieval, and Renaissance Perio1410 Words   |  6 PagescenterbAnalysis of Early Civilizations Through Literature/b/centerbrbrA culture that evolves and changes through time is a healthy culture indeed. From the early pagan warriors to the artisans of the Renaissance, the European world dramatically reformed. The literature of each era indicates the pro found cultural innovations. The Anglo-Saxons arguably most important literary piece, Beowulf, is a story of a brave warrior who fights Grendel. Grendel is described as, A powerful monsterRead More John Milton Essays1145 Words   |  5 PagesParadise Lost, Milton draws on the Bible for his source of Satan’s character, thereby creating a horrifyingly corrupt Satan. Despite this portrayal, readers often find themselves sympathizing with Satan’s cause, and his determination, viewing him as a hero for his cause, as evidenced by his long, brave speeches. Later, however Satan’s speeches begin to show signs of regret, making the reader question their initial reaction to him. In the end the image of Satan is further skewed by his own incriminatingRead MoreGothic Literature : A Dark Atmosphere967 Words   |  4 PagesDecember 2016 Gothic Literature Gothic literature has been popular since the 19th century and has given readers the opportunity to look at romantic movement that focuses on a darker horror like imagination. Some of these involve a combination of extreme landscapes, icy wastes, and extreme weather, horrifying events or the threat of such happenings, as well as supernatural manifestations, and presenting evil. Gothic literature gives us a way of looking more depth into a hero whose identity is identifiedRead MoreThe Act of Storytelling in The Odyssey Essay examples1469 Words   |  6 Pagesstorytelling plays a significant role in revealing the story of Odysseus. Each storyteller reveals a part of the past of Odysseus and his heroic deeds. Each of their stories gives insight into what a hero should be, according to the standards of the Greek society, and they each reflect a different aspect of a hero. When pieced together, each story becomes part of a whole, however, each has a different function within the epic. Som e may not contribute to the hero directly, but teach a moral or lessonRead MoreThe Importance Of English Literature1327 Words   |  6 PagesEnglish Literature is what has allowed us humans to communicate properly and display our intended actions while talking, but on paper with a wider vocabulary and symbols that represent pauses, questions, or showing passed tense or ownership properly when writing. I particularly dislike literature as a subject in school, but I know that it is completely necessary, and for that I have a respect for it as a core class. Without it, not only would I not be able to communicate correctly, but I also would

Friday, December 20, 2019

Business Process Management Strategy - 2635 Words

Table of Contents Executive summary 3 BPM and Strategy 4 Problem Analysis 7 Proposed Solution 10 Solution Considerations 16 Recommendation 17 Appendix 18 Bibliography 19 Executive summary Purpose The purpose of this report is to examine the current situation of Omnicrons Pty Ltd Company and attempt to identify problems which result in declining sales and reduced profits since 2008. Methodology Research for this report is based on current literature about business process management and relevant companies, transcript of the management meeting, financial statements, and other miscellaneous information supplied by Omnicrons’ CEO. Findings The major findings indicate the lack of a streamlined computer-based†¦show more content†¦BPM needs a specific strategy and clear objectives and measures to guide improvement initiatives and determine the target of improvement efforts. It supports the competitive differentiation strategy that Omnicron is adopting, assists the positioning of Omnicron as a multitask smart wrist accessory with its exclusive features and design. BPM can help the company leave its competitors far behind by agilely responding to market changes (BPM Reports, 2007). Below is the positioning map describing where Omnicron is targeting to: Problem Analysis Ben s Omnicrons Pty Ltd is a company with a highly functional organizational structure. The managers and employees of six different departments are focusing too narrowly on their own tasks, performing them in isolation without comprehending previous and subsequent steps outside their functional â€Å"silos†, therefore losing the sight of the whole picture of the larger business process (Magal amp; Word, 2009). Lack of sufficient communication leads to lack of consideration of workers from each functional group to their consequences for the other components of the process. The company had never put much effort and time into developing streamlined, computer-based and IT utilized business process. The overwhelming reliance on paper-based manual methods to get things done has resulted in the insufficient coordination of the whole value chain. The table below specifiesShow MoreRelatedBusiness Process Outsourcing Is A New Management Strategy2990 Words   |  12 PagesBusiness process outsourcing is a new management strategy, which encompasses transfers of an organisation’s internal functions to a third party. In essence, it encompasses entrusting and ensuring a third party with company functions. The third party executes the function and meets the expectations of the company (Kozweska 2004). Company objectives primarily dictate the above expectations. A company transfers business tasks and processes to an external provider, a specialist in a particular fieldRead MoreComparison Of Theoretical Strategies For Business Process Improvement And Successful Change Management Essay2446 Words   |  10 Pagescompare and contrast theoretical strategies for business process improvement and successful change management. All reports must include references to Six Sigma and Lean. I – INTRODUCTION Over multiple years, humans have evolved in many different ways, allowing them to adapt to their environment. Intellectually or physically mankind has shown facilities to conquer new grounds of reworking themselves towards better outcomes. In the business world, where theories and strategies combine, helpfully guidingRead MoreWhy Project Managers Need to Understand Business Strategy and the Strategic Management Process?1708 Words   |  7 Pagesaligning Project Management with Business Strategy and Strategic Business Process. Fundamentally, all Project Managers must have full comprehension of the bigger picture of an organization Business Strategy and its functional level game plan. This would help them with project operational level decision making as well alignment of projects alignment with corporate mission. . The report will be giving general analysis of inter relevance ie:- top –bottom and bottom – top approaches of strategy pyramids andRead MoreDetermining The Efficient Tool For Business Process Management1536 Words   |  7 Pagesfor Business Process Management in Organizations Using Analytical Hierarchical Process Sravani Vadali Engineering Management University of Houston – Clear Lakeâ€Æ' Introduction to Business Process Management Business process management (BPM) is a management approach to make an enterprise’s activities and tasks to be more accurate, more competent and more efficient in adapting to the ever-changing needs of business. BPM is a far-reaching merging of Business Process Reengineering, Business Process ImprovementRead MoreAnalysis Of Company s Current Strategy And Need Of Erp Essay1639 Words   |  7 Pages5.1 Analysis of company’s current strategy and Need of ERP Industry growing in a tremendous pace need ERP as essential to integrate and co-ordinate the different business process. Till now from the time Two Degrees entered into this New Zealand Telecom industry and implemented a very good strategy to keep hold of their own customers as well as attracting potential customers in a very successful rate. In order to maintain their successful competitive strategy and cop up with the needs of this fastRead MoreTaking a Look at the Platinum Concepts Pty. Ltd.1852 Words   |  7 Pagesin various walks of life. Jim’s business is a company called Platinum Concepts Pty Ltd. The business manufactures the Terminator but obtains parts from external suppliers. Most parts suppliers are located in Australia but one is based in England (supplying the Terminator’s casing) and another in Japan (supplying the digital screen and the Terminator’s special internal power supply which includes solar, nuclear and friction power components). Jim h as built the business to perform most major functionsRead MoreDefinition Of A Business Process1217 Words   |  5 Pagesthat adopt the process view can be very successful if used appropriately. The next few pages will define a business process, and explain the advantages of adopting this kind of organizational view. Definition of a business process: A business process is an action or a set of actions completed in a particular order that will complete a given organizational task. In most cases, these tasks, accomplish their goal by delivering products or services to a customer. Throughout the process, a number of participantsRead MoreInformation Technology ( It ) Is A Universal And Versatile Tool1646 Words   |  7 Pageswould lose my way. In addition, I can order pizza or anything else in the internet. In business, we cannot without it. We used for information-based system, intranet, and paperless system at work. We need a financial management system to deal with the financial things, and Decision Support System can help and support the decision and strategy. Along with IT developingï ¼Å'it is more and more important in business. It can strengthen enterprise competitiveness and promote enterprise reform. In the pastRead MorePlanning And Implementation Of An Erp Implementation1184 Words   |  5 PagesThe Business As businesses grow, so do the infrastructure and processes to support their endeavors. A slower growth company, expanding into different geographical regions, each containing different languages, cultural norms and time zones, tend to isolate each regional organization from the other, and often from the advantages of being part of a larger organization (corporation). Differing business processes are created for many reasons; lack of connectivity to a central back office system, no backRead MoreChallenges Of Implementing An Erp System1435 Words   |  6 Pagesthere are lots of inevitable challenges that companies may confront during ERP implementation process. 1. Decision-making challenge a. Selection challenge When a company decided to execute a managerial information system implementation project, the first question that companies will face is how to select the most suitable applications on type, size, and scope that are required in the future companies business from the tons of solution applications offered on market. There is no single answer on how

Thursday, December 12, 2019

Retail Marketing Plan UAE

Question: Explain about the Retail Marketing Plan for UAE? Answer: Introduction There is quiet considerable confidence and optimism in the retailers of UAE especially since the beginning of 2015. The retailers are completely ready for making more investments to expand but they also have the awareness of the external environment weaknesses that they face in UAE such as portal based competition, attraction of footfall and conversion of the same into consumers (Badran 2009). In Dubai, the retail sales by the end of 2015 are expected to reach DH billion 160 in comparison to DH billion 152 in the year 2014. The bid of Dubais expo 2020 and announcements on new malls have caused the UAE to be at the focal point of universal revolution in retail (Azzam 2008). The next coming years until the Expo will be an evident proof of regional retailers importance and new technologies investment. The retail organization selected in this paper is TK MAXX in order to explore through appropriate marketing plan, the credibility of success in the region for retailers. Company Overview TK Maxx was initially launched in the year 1994 with an introduction of off-pricing retail in the nations such as Ireland and U.K. T.K Maxx today is the individual retailer that follows traditional brick and mortar as well as off pricing strategy with regards to its products inclusive of fashion of clothes and for home to significant European population. The company first expanded itself to Germany in the year 2007. Further the company expanded to Poland in the year 2009 and then shifted to Austria in the initial months of 2015 (TKMaxx company website, 2015). The company has its operations with regard to commercial website over the web in United Kingdom. The company formed an alliance with Homesense in order to form TJX Europe. Great value is offered by T.K Max when it comes to family clothing and fashion to decorate home inclusive of footwear for women, merchandizes, lingerie, accessories items and also luggage bags. There are some of its stores that feature a Mod Box which is a specific department to gear the young customers and other feature is the gold label used to indicate high end labelled designers (TKMaxx company website, 2015). In the year 2014, the company had 407 stores approximately averaging 31000 size square feet. TJX Europe further believes that there are large number of opportunities with regard to the growth of the store and it is planned by the company to launch the company in Netherlands as well. The company collectively has 975 stores with the present chain in the present markets. (Table 1: Steady Growth in major segments for TK Maxx) (Annual Report TK Maxx, 2014) Addition of new stores has helped the company to add value and this has become the companys significant growth strategy. (Table 2: Growth in several countries for TK Maxx) (Annual Report TK Maxx, 2014) Country Comparison Analysis Three countries have been selected in order to compare them through their economic indicators and also by their retail market risk analysis with the help of risk matrix. (Appendix 1a) The following figure is a matrix comparing on a quadrant measuring risk, growth size and market rate: Figure 1: Positioning Analysis (Anthony, 2005) The following figure depicts a positioning map for TK MAXX in order to assess whether the positioning of the company is in alignment with the country positioning: Figure 2.0: As evident from the above figure, Bangladesh occupies a place in the quadrant where there is low growth and high risk. The market will not be the right choice for TK MAXX. On the contrary, the market size and growth as well as risk in Russian retail market is high but the growth is also high. However this will not be favourable for TK MAXX as it incorporates many competitors with higher risk of failure (Anthony, 2005). Focusing on UAE it is evident that there is nominal risk with higher growth opportunities. Therefore for TK MAXX, UAE has been selected. Situation Analysis There are several ecological variables that impact an organization working in a different country with different environment. Such natural elements can further be categorized as external and internal factors that impact an organization. Inner environment of any organization is inclusive of its SWOT analysis. This section will present external factors analysis that is PESTLE Analysis along with focus on internal factors such as SWOT analysis with regard to UAE. Internal factors and Risks when expanding to UAE Porters Five Force Analysis Suppliers bargain power: There is large market competition but there is higher demand too in the industry and therefore bargain power is not high but medium. Substitute Product: Actual substitutes for clothes are the small brand ranges which customers prefer buying at cheaper rates. Buyers bargain power: Significant number of choices are present within the market because of large amount of competing organizations with different types of clothing brands. Therefore there is a strong bargain power of customers. New Entrants threat: New entrants in the market are less and the small organizations do not interfere will renowned organization. The reason behind this mainly is the retail market maturity stage and therefore making market based brand value is a problem. Rivalry among competitors: Clothing industry of UAE has a market that works on oligopoly. There also exists stronger competition within this market segment irrespective of the fact that it is big company or a small one (Banna et al 2007). At the small level, there are various small brands in large numbers and at the large level, organizations such as Al Ain have captured the market share of more than 50 percent. SWOT Analysis Strengths: In UAE, TK MAXX first will have a loyal audience. TK MAXX is already a renowned company with multiple stores of brands across the world. The company also can gain advantage from further alliance like it has done with HomeSense. The company is furthermore recognized for its advertisements and promotional strategies. Weaknesses: The organization is private and may find it difficult to get funds especially with its concurrent battle with organization debts. Leather goods occupy 57 percent of sales for the company and these leather goods are not very popular in UAE. The participation of the company in e-commerce is weak and environment related unfriendly policy implemented for the company are both its major flaws (Annual Report TK Maxx, 2014) Opportunities: The growth in global market especially Asia and China has taken place which may restrict growth in UAE. Production through outsourcing is an opportunity with product alliance possibility with new partners (Banna et al 2007). Franchising, digital marketing and capturing the young customers below 25 years of age are all opportunities in UAE. Threats: Internet based transparency leading towards Burberry effect price consistency. Market based falsification is present. Competitors existing and catwalk copycat fashionables in the market are rising. External Factors and risks when expanding to UAE Political: TK MAXX is a new organization entering in UAE retail clothing industry. Therefore, there will be various company based political pressures in relation to legislations, regulations and laws that need abiding to. UAE is a nation wherein individual proprietorship of all external organizations is hardly accepted. Therefore it is required for the organization to look for another company based in UAE for distributing its market products (Annual report TK Maxx, 2014) Economical: The growth in economy for UAE is considerably high and therefore chances to each money on a large scale are present. Some economic considerations impacting TK MAXX will be higher rates of inflation and current Dubai finance crisis. Social: In the market there appears to be a changing trend in the society. Individuals have got more conscious about their fashion clothes and the way they look. Online marketing and shopping is more preferable and therefore online presence for TK MAXX will be needed. Technological: Enhanced technological usage in UAE has been seen. People prefer technologically advanced clothing stores so they do not have to travel. Marketing Objectives Deals advancement is a vital device in Integrated Marketing Communication. It gives a few particular advantages in the accomplishment of organization destinations. Under this strategy, TK Maxx can offer their items at a lower cost without bringing about a misfortune. Second, deals advancements can impact exchange (Dubai) and client conduct. There are distinctive purposes for doing deals advancements. In this way the company will be able to actualize these systems to build the quantity of clients, support deals, and pull in new clients, to contend viably or reward steadfast clients. Free blessings - Offer free merchandise alongside item being obtained. Case in point a marked make up unit including Arabian kohl which is exceptionally prevalent among Arabian females or perfumeries to clients who have gone for buys surpassing the breaking point of US$ 6000. (Anani, Ahmad, and Whittingham, 1986) From this perspective, the marketing objectives will be as follows: Specific Measurable Achievable Result-Focused Time-Bound Understanding every target market segment appropriately and then adopt more particular strategies for attracting the market based specific customer segments Formulating new product marketing strategy that helps enhance customer satisfaction by 50 percent Marketing product will peculiar and attractive design so that the challenge of large and high competitor number within the market can be tackled Making TK MAXX a leading UAE market brand as it has been in other nations such as US Engaging to make more distribution channel partners so that the market based competition can be reduced Table 1.0: TK MAXX Smart Objectives Strategy (STP Marketing) New market entry strategies For succeeding in the UAE market, TK MAXX will require to develop an essential marketing strategy and it also needs to work over the same (Fekih et al 2002). It has been preferred in this plan that out of the 3 Ansoff matrix strategies, market development strategy will be followed by the company wherein strategies are developed by acknowledging that the market being entered is new with the present product. Such marketing strategies are explained below in accordance with TK MAXX: Strategy to create market dominance: TK MAXX is known amongst those organizations which are leading in market share of most markets like US. Organizations always do not need to stay in a specific market but they always need to be sustainable in the market as well with higher marketing share in order to be leading the industry (Badran 2009). Therefore this strategy will be focused upon. For increasing the share in the market, the organization should enhance its ratio of concentration. TK Maxx will need to manufacture more clothes in its second stage of entry and will focus on capturing the markets of rural and urban UAE. TK Maxx further will promote itself through attractive strategies of advertising and also a considerable amount will be invested to promote the brand value of the company and therefore its share in the market. Generic strategies of Porter: These are the strategies that help in penetrating the market which is the individual marketing strategy scope and strength of strategy that further helps in producing market based strategic strength (Anani et al 2006). These strategies with specific focus to TK MAXX selected here are cost leadership and product differentiation. Cost leadership: TK MAXX will have to keep its price equivalent and lower than the industry average range. Companys main aim will remain in capturing the share in the market initially and when company gains success it will enhance the price when needed (Alkim et al 2009). There already is tough competition within the market and the consumer needs the best price available. Therefore product price can play a highly significant rate. It is obviously a problem for choosing a strategy especially in the situations where development of market is the focus such as in UAE where market players in large numbers are already present. Positioning TK MAXX will be positioned in the market of UAE by following series of steps as follows: Define the specific country related buyer segment: It is the countrys national population from both rural and urban areas with specific focus on age groups (15 to 30 years) Define the space of the produce: The product of clothing range will be depicted as luxury brand clothes in the market Organizing primary research in the market through perception of people being acknowledged on the current fashion clothing product Trying to depict the general strategies of the competitors towards the consumers Organization will further also try figuring the whole market at target Product final launch will also be done Objectives for positioning the brand The main purpose of TK MAXX lies in brand maintenance at all times and also to be superior to other brands in the market. The branding objectives for this positioning will lie in: To gain recognition through quality standard awards recognition Constant increase in the capture of market Positioning the company as a leading organization within the next decade with maximum market share percentage. Market Entry For succeeding in the UAE market, TK MAXX will require to develop an essential marketing strategy and it also needs to work over the same (Bahgat 2009). It has been preferred in this plan that out of the 3 Ansoff matrix strategies, market development strategy will be followed by the company wherein strategies are developed by acknowledging that the market being entered is new with the present product. Such marketing strategies are explained below in accordance with TK MAXX: Strategy to create market dominance: Organizations always do not need to stay in a specific market but they always need to be sustainable in the market as well with higher marketing share in order to be leading the industry. Therefore this strategy will be focused upon. For increasing the share in the market, the organization should enhance its ratio of concentration (Banna et al 2007). Organization will need to manufacture more clothes in its second stage of entry and will focus on capturing the markets of rural and urban UAE. Organization further will promote itself through attractive strategies of advertising and also a considerable amount will be invested to promote the brand value of the company and therefore its share in the market. Marketing Mix Program Figure 3: Marketing Mix for TK MAXX (Banna et al 2007) Product: For TK MAXX, the direct product is cost effective clothes. Organizations do not engage in changing the features and current product attributes. The designs will exclusively be exported from China and India as the services there are cheap. In UAE, TK MAXX will be responsible for separating its products into variety through consideration of UAE culture, its weather and the trend of fashion. Most of the stores in UAE believe in selling the culture of UAE through their products fixed at reasonable price without encouraging bargain. In UAE most young adults, adults and older individuals believe in buying clothes that have value, clothes that do not show their skin and polite dresses. The products provided by TK MAXX are also in complete accordance to these requirements. The climate of UAE generally remains at its heat peaks and for this people require their bodies to be covered. Fashion trend will further be considered as UAE has a Muslim kind of fashion style with borders and plain colours. Burkha will also be sold by TK MAXX in the country in order to meet the high requirement of this product. Price: Average price in the industry is high for luxury based clothes and so goods will be brought in from cheaper sources. The price range of TK Maxx products is affordable and mainly targets customers preferring the price range of low to middle. Additionally, the strategy followed will be demand based pricing as it will ensure that in the new market the company creates its excellent brand awareness, market share enhancement and customer preference for the brand being enhanced. The budget for customers kept for buying clothes depends upon demand and the preference and therefore this strategy will be suitable. Market penetration as a strategy will further be used that will ensure TK Maxx keeps a lower price for it products and attracts the customers based on the same. People: In order to satisfy the people of UAE, TK Maxx will have to focus on service and for TK Maxx globally service satisfaction is the only reason why the company produces its products. The employees will be trained by the company so as to make sure that the consumer is made comfortable and can interact easily with them to let know what they need. Process: TK Maxx has complete confidence in its self with regard to its distribution channels effectiveness, reliability and on time delivery. There are mainly three channels in the distribution system of the company inclusive of retail based stores, website of the company and the company catalogue. Additionally, the company will focus on improving customer service every day. In order to have on-time delivery the company will ensure that its distribution warehouse is near from the retail shops. Physical Evidence: The Company will use its retail stores as a medium to attract the consumer. The design of company stores as per the below figure depicts modernization and value. These will attract the customers. Moreover in UAE there is demand for large clothes as well and therefore the company will focus on the same. The company will further make use of showcasing clothes and using large posters. (Banna et al 2007) Place: Alliance will be formed with UAE based local manufacturers and suppliers in order to attain cost effective distribution channel. Promotion: Online promotion for the product will be focused upon. Furthermore, the company will make use of Fashion Magazines, fashion shows, newspapers, Television advertisements, Fashion blogs and Social networking. The cost of advertising for the company will be high in the initial promotional year. The total budget for 1st year will be 5,000,000. The total budget for second year will be 3,000,000 and that for third year will be 2,500,000. In the second and third year fashion shows will not be focused over. Product Life Cycle The company, TK Maxx will be new to the market of UAE and so the company will start from the first stage which is introductory stage. Advertisement tools will be used by the company in this stage for building awareness of their brand and to gain attention of the consumer. In this stage, focus will also be given by the organization on strategies such as Marketing mix, communicating through promotional aids along with promotion mix so as to move to the growth stage. A positive sign will be illustrated in this stage for the company with regard to brand awareness, still advertisements and marketing will be done aggressively. The third stage is the maturity stage which is an indication that an organizations products have reach their maximum ability and will start to deteriorate in the coming days. This is when TK Maxx will decide on releasing its new fashion collection by launching new advertisement strategies for gaining awareness of brand and hence mad customers attracted and become loy al consumers to TK Maxx. (Banna et al 2007) Gap Analysis (Gap Analysis for TK MAXX) (Fekih et al 2002) As per this figure above it is evident that Content aggregation and management from the VC segment depicts dual gap and dual strength with a medium priority and for which the company will require a partnership in UAE. The second segment is transportation and access for which the priority is higher and this will also be abled through partnership. The last segment is service provisioning in which the strength is triple with medium priority and the only solution for its improvement is partnership. Monitor and control In order to monitor and control the marketing plan proposal, it will be expected to focus on the important performance indicators for performance measurement or performance evaluation inclusive of customer satisfaction level and loyalty of brand (Fekih et al 2002). Marketing plan will be controlled by checking the result consistency in alignment with mission, marketing mix, trends in industry and objectives in the company. Monitor and control will further be the responsibility of marketing executives, sales managers, media managers, market research departments and product managers. Marketing and advertisement budget The marketing budget will be allocated as per the following pie chart: Table 2.0: Marketing and advertising budget, 2015-2017 The above picture depicts that the company will spent overall in the marketing and advertisement presentation with a budget kept at 52,380 US dollars only. More will be spent by the company on blogs and sessions that help the company to attract more customers. Conclusion and Recommendation TK MAXX will prove itself to be a successful organization entering into the retail industry as a new company. The products that it offers will have prominent acknowledgment and place in the eyes of the customers only if high quality is maintained (Abdullah 2008). It is recommended that the company should maintain following cost leadership strategy and avoid entering the market without alliance with local retail manufacturers or suppliers. The company has a good brand image in regions such as U.S, UK and Canada. The company can therefore use this brand value to its benefit while expanding to UAE market. References Abdullah, Muhammad M., 2008,The United Arab Emirates: A Modern History,London,Croom Helm. Alkim, H.H., al,2009, The Foreign Policy of the United Arab Emirates,London, Saqi. Anani, A. and Ken, W., 2006, The Early History of the Gulf Arab,London, Longman. Anthony, J.D., 2005,Arab States of the Lower Gul : People, Politics: Petroleum, Washington: Middle East Institute. Azhary, M.S. El, 2013, The Impact of Oil Revenues on Arab Gulf Development, London, Croom Helm. Azzam, Henry T., 2008 The Gulf Economies in Transition,London, Macmillan. Badran, A., 2009 At The Crossroads, Education in the Middle East, New York, Paragon Press. Bahgat, G., 2009 "Education in the Gulf Monarchies: Retrospect and Prospects."International Review of Education. Banna, Hamaid al, 2007 "Teacher Training in the UAE: Problems and Prospects." InHigher Education in the Gulf: Problems and Prospects,ed. K. E. Shaw,101-18. Exeter: University of Exeter Press. Fekih, B., Moulay, C., 2002, "Modern Secondary Education in the United Arab Emirates: Development, Issues and Perspectives." Ed.D dissertation, Temple University. Jarrell, G.A. and Poulsen, A.B. (1989), The Returns to Acquiring Firms in Tender Offers: Evidence from Three Decades, Financial Management, vol. 18, no. 3, pp. 12-19. Jinjarak, Y. (2007), Foreign direct investment and macroeconomic risk, Journal of Comparative Economics, vol. 35, no. 3, pp. 509-519. Johanson, J. and Vahlne, J.E. (1990), The Mechanism of Internationalisation, International Marketing Review, vol. 7, no. 4, pp. 11-24. Kaplan, S. and Weisbach, M. (1992), The success of acquisitions: evidence from divestitures, Journal of Finance, vol. 47, no. 1, pp. 107-138. Khotari, S.P. and Warner J.P. (2006), Econometrics of Event Studies, Forthcoming in Handbook of Corporate Finance: Empirical Corporate Finance by B. Espen Eckbo. Kim, W.C. and Hwang, P. (1992), Global Strategy and Multinationals' Entry Mode Choice, Journal of International Business Studies, vol. 23, no. 1, pp. 29-53. Kiymaz, H. and Mukherjee, T.K. (2000), The impact of country diversification on wealth effects in cross-border mergers, Financial Review, vol. 35, no. 2, pp. 37- 58. Kiymaz, H. (2004), Cross-border acquisitions of US financial institutions: Impact of macroeconomic factors, Journal of Banking Finance, vol. 28, no. 6, pp. 1413- 1439. Kogut, B. and Singh, H. (1988), The Effect of National Culture on the Choice of Entry Mode, Journal of International Business Studies, vol. 19, no. 3, pp. 411-432. Koveos, P.E. (1997), International Mergers and Acquisitions: A Review of Some Current Issues, Managerial Finance, vol. 23, no. 3, pp. 72-88. Lang, L.H.P., Stulz, R.M. and Walkling, R.A. (1989), Managerial performance, Tobin's Q, and the gains from successful tender offers, Journal of Financial Economics, vol. 24, no. 1, pp. 137-154. Loderer, M. and Martin, K. (1990), Corporate acquisitions by listed firms: the experience of a comprehensive sample, Financial Management, vol. 19, no. 4, pp. 17-33. Lowinski, F., Schiereck, D. and Thomas, T.W. (2004), The Effect of Cross-Border Acquisitions on Shareholder Wealth - Evidence from Switzerland, Review of Quantitative Finance and Accounting, vol. 22, no. 4, pp. 315-330. Lucks, K. and Meckl, R. (2002), Interntionale Mergers Acquisitions - Der prozessorientierte Ansatz, 1st edition, Heidelberg. MacKinlay, C.A. (1997), Event Studies in Economics and Finance, Journal of Economic Literature, vol. 3, no.1, pp. 13-39. Madhok, A. (1997), Cost, Value and Foreign Market Entry Mode: The Transaction and the Firm, Strategic Management Journal, vol. 18, no. 1, pp. 39-61. Majidi, M. (2007), Cultural Factors in International Mergers and Acquisitions, International Journal of Knowledge, Culture and Change Management, vol. 6, no. 7, pp. 1-17

Thursday, December 5, 2019

Erving Presentation Self In Everyday Life †Myassignmenthelp.Com

Qurestion: Discuss About The Erving Presentation Self In Everyday Life? Answer: Introduction The famous socialist Erving Goffman mainly focused on the community world at the micro level to examine the social as well as symbolic communication or interaction among the individuals (Manning, 2013). His book The Presentation of Self in Everyday Life signifies the presentation of an individual based on their own operations by comparing their likes with others (Ytreberg, 2016). Goffman mainly presented the idea of theorizing the entire social roles along with the responsibilities of an individual that is present in the society or it can be said in the contemporary society (Malone, 2013). As per the books an individual have the ability to perform certain roles that mainly varies as per their audiences changes (Dolezal, 2017). Mainly this account when an individual has daily interaction with others (Bullingham, Vasconcelos, 2013). Goffman in his book suggests a theory that an individual is engaged in a significant amount of expressive manipulation along several fronts (Leigh, 2017). References Bullingham, L., Vasconcelos, A. C. (2013). The presentation of self in the online world: Goffman and the study of online identities.Journal of Information Science,39(1), 101-112. Retrieved from:https://muse.jhu.edu/article/665692/marketing https://journals.sagepub.com/doi/abs/10.1177/0165551512470051 Dolezal, L. (2017). The phenomenology of self-presentation: describing the structures of intercorporeality with Erving Goffman.Phenomenology and the Cognitive Sciences,16(2), 237-254. Retrieved from:https://muse.jhu.edu/article/665692/summary https://link.springer.com/article/10.1007/s11097-015-9447-6 Hancock, B. H., Garner, R. (2015). Erving Goffman: Theorizing the Self in the Age of Advanced Consumer Capitalism.Journal for the Theory of Social Behaviour,45(2), 163-187. Retrieved from:https://muse.jhu.edu/article/665692/summary https://onlinelibrary.wiley.com/doi/10.1111/jtsb.12062/full Jacobsen, M. H. (2017). Erving Goffman. InThe Interactionist Imagination(pp. 195-232). Palgrave Macmillan UK. Retrieved from:https://muse.jhu.edu/article/665692/summary https://link.springer.com/chapter/10.1057/978-1-137-58184-6_8 Leigh, J. (2017). Recalcitrance, compliance and the presentation of self: Exploring the concept of organisational misbehaviour in an English local authority child protection service.Children and Youth Services Review. Retrieved from:https://muse.jhu.edu/article/665692/summary https://www.sciencedirect.com/science/article/pii/S0190740917303353 Link, B. G., Phelan, J. C., Hatzenbuehler, M. L. (2014). Stigma and social inequality. InHandbook of the social psychology of inequality(pp. 49-64). Springer Netherlands. Retrieved from:https://muse.jhu.edu/article/665692/summary https://link.springer.com/chapter/10.1007/978-94-017-9002-4_3 Malone, M. (2013).Worlds of talk: The presentation of self in everyday conversation. John Wiley Sons. Retrieved from:https://muse.jhu.edu/article/665692/summaryhttps://books.google.co.in/books?hl=enlr=id=7i6mCK0wf_QCoi=fndpg=PT2dq=Erving+Goffman:+The+Presentation+of+Self+in+Everyday+Lifeots=BBDAQj3NUtsig=nweGaGgUGwP3b4r53rNhaQGVWlg#v=onepageq=Erving%20Goffman%3A%20The%20Presentation%20of%20Self%20in%20Everyday%20Lifef=false Manning, P. (2013).Erving Goffman and modern sociology. John Wiley Sons. Retrieved from:https://muse.jhu.edu/article/665692/summaryhttps://books.google.co.in/books?hl=enlr=id=PbNNCAAAQBAJoi=fndpg=PP1dq=Erving+Goffman:+The+Presentation+of+Self+in+Everyday+Lifeots=eFxFRrWg1-sig=EfGjLlzOA-iM-3BcXjMimIOT4xc#v=onepageq=Erving%20Goffman%3A%20The%20Presentation%20of%20Self%20in%20Everyday%20Lifef=false Parker, A., Manley, A. (2017). Goffman, Identity and Organisational Control: Elite Sports Academies and Social Theory.Sociology of Sport Journal, 1-32. Retrieved from:https://muse.jhu.edu/article/665692/summary https://journals.humankinetics.com/doi/abs/10.1123/ssj.2016-0150 Pescosolido, B. A. (2015). Erving Goffman: the moral career of stigma and mental illness. InThe Palgrave Handbook of Social Theory in Health, Illness and Medicine(pp. 273-286). Palgrave Macmillan UK. Retrieved from:https://muse.jhu.edu/article/665692/summary https://link.springer.com/chapter/10.1057/9781137355621_18 Pryor, J. B., Bos, A. E. (Eds.). (2016).Social psychology Perspectives on Stigma: Advances in Theory and Research. Routledge. Retrieved from:https://muse.jhu.edu/article/665692/summary https://books.google.co.in/books?hl=enlr=id=jKLsCwAAQBAJoi=fndpg=PP1dq=erving+goffman+theory+of+social+stigmaots=UDxS4I8TAwsig=evTyLhp8zqIiW_6-X-1HWzcGEl4 Ytreberg, E. (2016). Goffman, Erving.The International Encyclopedia of Communication Theory and Philosophy. Retrieved from:https://onlinelibrary.wiley.com/doi/10.1002/9781118766804.wbiect043/abstract;jsessionid=20296D7EAF5263C5D347A30E81E650AF.f04t03?userIsAuthenticated=falsedeniedAccessCustomisedMessage= https://muse.jhu.edu/article/665692/summary