Strategic Communication in Society Referring Management

Question: Discuss about the Strategic Communication in Society for Referring Management. Answer: Part 1 Public relations refers to a management function that maintains cordial relationship between organization and public. Public relations function includes community relations, public affairs, crisis and issue management, and media relations. Center and Jackson observe that positive public relations are attained by effective public relations. Public relations must generate benefit and understanding to public and organization. Relational concept is an essential change in public relations. Communication is a strategic tool to achieve organizational goals. The importance of communication rests on the impact they create. The relationship between an organization and public is integral and affects the social, economic, political or cultural well-being of each other. Individuals with public relations training are accredited the role of a technician. Organization public relationships cluster into professional, interpersonal, and community relationship types. Relationships thrive on expectations. Part 2 Strategic communication studies the mode of communication between organizations and individuals. Organizations influence behavior and opinions of the public. Strategic communicators manage communication programs and maintain stakeholders. Technology is both beneficial and dangerous for public communication. Public organization relationship evolves with time. Interpersonal relationship aims at maintaining successful relationships. Pure personal and genuine interpersonal influence form two types of public relations. Interpersonal communication dominates individuals so that they accept the position of public or organization. Mutual understanding, definition, or agreement is found in pure interpersonal influence. Public events or public affairs are not public communication strategies. Communication is a useful tool to build the public relationship.